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Marketing strategies are always the same. But because there are a lot of differences between small and big businesses, marketing strategies for the two cannot be the same. There are things like budget constraints, target market and even creative methods. Differences on Budget Constraints
In a small business, you already know one substantial difference between your marketing plan and those of the corporate titans that hover over you in every direction.
Sourced from: http://www.retireat21.com/blog/four-marketing-differences-between-small-and-big-businesses
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