Part of the mission of any business should be to have a positive impact on society, and one way of accomplishing that mission is by supporting the community. There is evidence that shows that companies that live up to the promises in their mission statements tend to be more successful.
The Profit component of TBL may seem straightforward, but its the most difficult of the 3 to comprehend because it requires a shift in the way that most business leaders are trained to think.
