Those who've only ever used online marketing to boost business sales often have a hard time transitioning to direct marketing. This shouldn't be a problem, though. One of the easiest direct mail strategies for any start-up firm is sending a postcard that offers a glimpse of your products or services to your prospects.
Direct mailing has a number of advantages. First, it's not as costly as people think it is. The cost will ultimately depend on your budget. If you're operating on a limited budget, then you can just use affordable offline marketing tools for the time being until you have sufficient returns.